Founding Families

A participatory programme that designs and validates a new family product together with its earliest households. It is a partnership, not a discount scheme.

The product is pre-release, at the stage where direction can still change substantially. Household voices now shape safety, learning and exploration priorities the most.

This programme is early access (closed beta). It is pre-release, and capabilities unlock in phases.

We publicly recruit 30 families, and after review invite 20 into the beta. Available capabilities are limited and expand in phases.

Early safety, learning and exploration capabilities, the guardian settings and consent flows, and the feedback mechanism.

Not all product modules, store distribution, the full learning engine or external integrations are available yet. Availability is always shown honestly on each product page.

A few short surveys each month, an optional online interview, and reports of bugs or friction. You can pause at any time.

The application collects only a contact email, region, household band and a child age band. We never collect a name, birthday, school, photo or precise location.

Child-facing features are guardian-led and consent-based, and children's data is never used for advertising or growth targeting. Safety policy is published in the trust centre.

The closed beta is free of charge. No fee is charged for use during the beta.

After general release, Founding Families keep free access for a defined period. The length and conditions are confirmed in the official notice.

• After general release, Founding Families keep free access for a defined period.
• The length and conditions of the free period are confirmed in the official notice.

Households that meet all of the following are eligible.

• The applicant is an adult who is the parent or legal guardian of the eligible child.
• Any region is welcome, provided the age band and household band can be answered accurately.
• Willing to take part in a few feedback rounds each month.

We review applications and balance region, age band and household band. It is not first-come-first-served or a lottery; fit and diversity are prioritised.

• We communicate the outcome by email.
• If you are not selected, you may be prioritised in a future round.

Public recruitment opens in the officially approved period. The exact date is not yet fixed.

1. NowPreparing

   Preparation and recruitment readiness.

2. October 2026, week 3 (owner-approved recruitment window)Opens

   We open public recruitment for 30 families. The exact date is confirmed in the official notice.

3. After the recruitment windowReview

   We review applications and select 20 families.

4. Closed betaRunning

   Selected families start the free beta.

5. After general releasePlanned

   Founding Families receive a defined period of free access as their benefit.

Five short steps. It takes about three minutes.

1. 1
   Privacy acknowledgement

   Review the data-minimisation notice.

2. 2
   Guardian acknowledgement

   Confirm you are an adult guardian.

3. 3
   Family profile

   Enter email, region, household band and age band.

4. 4
   Interests

   Choose the capabilities you want first.

5. 5
   Consent and submit

   Confirm consent and submit.

Common questions about recruitment, selection, the free rules and benefits.